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Magic words : what to say to get your way  Cover Image Book Book

Magic words : what to say to get your way / Jonah Berger.

Berger, Jonah, (author.).


"A book about how to use words in a way that is most persuasive"-- Provided by publisher.
"New York Times bestselling author Jonah Berger's cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams." -- inside front jacket flap.
Words are how we persuade, communicate, and connect. But certain words have more impact than others: they're better at changing minds, engaging audiences, and driving action. Berger takes us inside the new science of language -- and shows you how to use it. He shares actionable tools to help you increase your impact, and discover the leverage of magic words. -- adapted from jacket

Record details

  • ISBN: 9780063204935
  • ISBN: 0063204932
  • Physical Description: viii, 245 pages ; 24 cm
  • Edition: First edition.
  • Publisher: New York, NY : Harper Business, an imprint of HarperCollinsPublishers, [2023]

Content descriptions

Bibliography, etc. Note:
Includes bibliographical references (pages 227-234) and index.
Formatted Contents Note:
Introduction -- Active identity and agency -- Convey confidence -- Ask the right questions -- Leverage concreteness -- Employ emotion -- Harness similarity (and difference) -- What language reveals -- Epilogue -- Appendix: Reference guide for using and applying natural language processing.
Subject: Persuasion (Psychology)
Genre: Self-help publications.

Available copies

  • 2 of 2 copies available at Missouri Evergreen. (Show)
  • 1 of 1 copy available at Crawford County.


  • 0 current holds with 2 total copies.
Show Only Available Copies
Location Call Number / Copy Notes Barcode Shelving Location Status Due Date
Crawford County Library-Bourbon 153.8 BER (Text) 33431000711380 New Non-Fiction Available -

Additional Resources