Book
Magic words : what to say to get your way / Jonah Berger.
"A book about how to use words in a way that is most persuasive"-- Provided by publisher.
"New York Times bestselling author Jonah Berger's cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams." -- inside front jacket flap.
Words are how we persuade, communicate, and connect. But certain words have more impact than others: they're better at changing minds, engaging audiences, and driving action. Berger takes us inside the new science of language -- and shows you how to use it. He shares actionable tools to help you increase your impact, and discover the leverage of magic words. -- adapted from jacket
Record details
- ISBN: 9780063204935
- ISBN: 0063204932
- Physical Description: viii, 245 pages ; 24 cm
- Edition: First edition.
- Publisher: New York, NY : Harper Business, an imprint of HarperCollinsPublishers, [2023]
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (pages 227-234) and index. |
| Formatted Contents Note: | Introduction -- Active identity and agency -- Convey confidence -- Ask the right questions -- Leverage concreteness -- Employ emotion -- Harness similarity (and difference) -- What language reveals -- Epilogue -- Appendix: Reference guide for using and applying natural language processing. |
Search for related items by subject
| Subject: | Persuasion (Psychology) Communication. |
| Genre: | Self-help publications. |
Available copies
- 2 of 2 copies available at Missouri Evergreen. (Show)
- 1 of 1 copy available at Crawford County.
Holds
- 0 current holds with 2 total copies.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Crawford County Library-Bourbon | 153.8 BER (Text) | 33431000711380 | New Non-Fiction | Available | - |
