Book
Magic words : what to say to get your way / Jonah Berger.
"A book about how to use words in a way that is most persuasive"-- Provided by publisher.
"New York Times bestselling author Jonah Berger's cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams." -- inside front jacket flap.
Words are how we persuade, communicate, and connect. But certain words have more impact than others: they're better at changing minds, engaging audiences, and driving action. Berger takes us inside the new science of language -- and shows you how to use it. He shares actionable tools to help you increase your impact, and discover the leverage of magic words. -- adapted from jacket
Record details
- ISBN: 9780063204935
- ISBN: 0063204932
- Physical Description: viii, 245 pages ; 24 cm
- Edition: First edition.
- Publisher: New York, NY : Harper Business, an imprint of HarperCollinsPublishers, [2023]
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references (pages 227-234) and index. |
| Formatted Contents Note: | Introduction -- Active identity and agency -- Convey confidence -- Ask the right questions -- Leverage concreteness -- Employ emotion -- Harness similarity (and difference) -- What language reveals -- Epilogue -- Appendix: Reference guide for using and applying natural language processing. |
Search for related items by subject
| Subject: | Persuasion (Psychology) Communication. |
| Genre: | Self-help publications. |
Available copies
- 3 of 3 copies available at Missouri Evergreen. (Show)
- 1 of 1 copy available at Crawford County.
Holds
- 0 current holds with 3 total copies.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Crawford County Library-Bourbon | 153.8 BER (Text) | 33431000711380 | Adult Non-Fiction | Available | - |
| LDR | 02623cam a22004578i 4500 | ||
|---|---|---|---|
| 001 | 4513218 | ||
| 003 | ME | ||
| 005 | 20230309161822.0 | ||
| 008 | 220519s2023 nyu e b 001 0 eng | ||
| 010 | . | ‡a 2022023797 | |
| 040 | . | ‡aDLC ‡beng ‡erda ‡cDLC ‡dOCLCF ‡dOI6 ‡dJVK ‡dUAP ‡dILC ‡dMOCLD ‡dMP8 | |
| 020 | . | ‡a9780063204935 ‡q(hardcover) | |
| 020 | . | ‡a0063204932 ‡q(hardcover) | |
| 035 | . | ‡a(OCoLC)1336461801 | |
| 042 | . | ‡apcc | |
| 049 | . | ‡aMOCLD | |
| 082 | 0 | 0. | ‡a153.8/52 ‡223/eng/20220716 |
| 100 | 1 | . | ‡aBerger, Jonah, ‡eauthor. |
| 245 | 1 | 0. | ‡aMagic words : ‡bwhat to say to get your way / ‡cJonah Berger. |
| 246 | 3 | 0. | ‡aWhat to say to get your way |
| 250 | . | ‡aFirst edition. | |
| 264 | 1. | ‡aNew York, NY : ‡bHarper Business, an imprint of HarperCollinsPublishers, ‡c[2023] | |
| 300 | . | ‡aviii, 245 pages ; ‡c24 cm | |
| 336 | . | ‡atext ‡btxt ‡2rdacontent | |
| 337 | . | ‡aunmediated ‡bn ‡2rdamedia | |
| 338 | . | ‡avolume ‡bnc ‡2rdacarrier | |
| 504 | . | ‡aIncludes bibliographical references (pages 227-234) and index. | |
| 520 | . | ‡a"A book about how to use words in a way that is most persuasive"-- ‡cProvided by publisher. | |
| 520 | . | ‡a"New York Times bestselling author Jonah Berger's cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams." -- inside front jacket flap. | |
| 505 | 0 | . | ‡aIntroduction -- Active identity and agency -- Convey confidence -- Ask the right questions -- Leverage concreteness -- Employ emotion -- Harness similarity (and difference) -- What language reveals -- Epilogue -- Appendix: Reference guide for using and applying natural language processing. |
| 520 | . | ‡aWords are how we persuade, communicate, and connect. But certain words have more impact than others: they're better at changing minds, engaging audiences, and driving action. Berger takes us inside the new science of language -- and shows you how to use it. He shares actionable tools to help you increase your impact, and discover the leverage of magic words. -- adapted from jacket | |
| 650 | 0. | ‡aPersuasion (Psychology) | |
| 650 | 0. | ‡aCommunication. | |
| 655 | 7. | ‡aSelf-help publications. ‡2lcgft | |
| 901 | . | ‡a4513218 ‡bAUTOGEN ‡c4513218 ‡tbiblio | |
